After years of working in housing my partner Lee has just taken the massive step of opened his dream bookshop. I'm very proud of him. (He's a bit shy so you don't see much of him on here generally but I hope he'll forgive me for mentioning this!). He needed some graphics doing and asked me. I was a bit shy of taking up the challenge as I tend to think of myself as no good at 2-d imaging. (The worst grade I ever got was for my art mock A level which was all 2-d). Anyway the other guy was too busy and I had an idea for a logo so I had a go.
Lee told me a story about growing up next to an abandoned printers and excitement of discovering a pile of the old metal type. For the last 20 years he has run a charity sending educational books to prisoners in his spare time, and has become very familiar with the postal system, so the name 'Printed matter' came to mind. He had the idea of using the classic typewriter font and I started thinking ways to evoke the type in the logo. The results are above.
He also needed a leaflet and a bookmark which were much more tricky. I don't have any desktop publishing software so had to do it all using tables in word. Luckily I've done some quite complicated documents over the years so that was the easy part. To start with the designs were a bit clunky and I wasn't very excited by them, but by about the 3rd iteration, maybe a week in, I felt the 2-d part of my brain begin to wake up and be able to see the design in a more nuanced way. I think it shows in the resulting pieces and feel a bit proud of them too! I guess it's good to haveago even at things you think you're no good at, with some practice you might end up not so bad after all.
If you'd like to check out the shop you can see more here. The official launch will be on July 29th from 4-7pm. Do come along if you're in the area (details on fb.)