I am challenged by the consumerist festival-of-shopping characteristic Christmas has acquired, with massive marketing budgets being spend to drive us all into a frenzy of credit-fuelled shopping. It seems pretty clear that those corporate retailers are using those budgets to manipulate and profit from our natural needs and desires, without ever actually fulfilling the need as they promise. It's not done for our best interest but to feed their bottom line. That leaves a pretty bad taste in the mouth.
For years now I have avoided the mainstream shops as much as possible and gone to craft fairs or independent retailers on or offline, choosing to spend my money on gifts that are closer to my personal values. They might be hand made, or ethically produced or fairtrade/organic etc. I hope the recipients enjoy them, I feel better about where my money goes - and I get to avoid the worst of the high street frenzy. Win-win-win!
As a maker now, the Christmas season is my busiest time of year and so far accounts for a fair percentage of my annual turnover. Without it the business would be in trouble. But it's a bit weird being dependent on other people's Christmas shopping and trying to make the most of it without turning into a miniature version of one of those rampant merchandisers I hate.
I can see the appeal of the minimalist approach but I've always been a thing person so my take on it all is more inspired by the new materialism which suggests that we move away from the never-ending over-consumption. Instead they put out a new manifesto urging us to have fewer things, love them more, to take care of them, share them and choose them more wisely according to our own values.
This works for me as a person in that I need not clutter up my home or spend money I don't have. Instead I can focus on the things I really need or love and enjoy them for longer. It also works for me as a maker as I hope that useful things that look good and are individually handmade with love will be something you want to keep and treasure.
So I would like to invite you to have a thoughtful approach to what you buy and take home or give to others, choosing really lovely things that support your own values and enable you to create a home that expresses who you are. I think hand made things are better at creating connections so they make better gifts too.
While I was pondering the topic for this month's newsletter I heard about a new campaign called #justacard. This highlighted the fragility of the economy for independant traders and makers and the power that shoppers have to support them - or not. It underscores the power of shopping choices to support the type of world, the type of community, the type of high st we want, even by making quite small changes. It fitted nicely with the issues I was considering so it feels fitting to mention it - I hope you will check it out and consider supporting it.
I'd also love to hear your thoughts on the issue, please leave a comment below if you'd like to share what you prioritise at this time of year.